BUS420
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Digital and Social Media Management
BusinessHealth, Business and Professional Services
Course Description
This course covers the connection between business objectives and social media strategy, platforms, and tactics. The primary focus of this course, is to understand how marketing activities can be implemented online and via social media to reach target customers and strategic objectives.
Components
Lecture
Credits
5
Last Updated
2019-06-03
CIP Code
52.0201 - Business Administration and Management, General.